Nanxun Ancient Town: A Legendary Journey of Wealth and Culture in the Jiangnan region

Nanxun Ancient Town: A Legendary Journey of Wealth and Culture in the Jiangnan region

Overview: A famous town in the south of the Yangtze River, rich in water resources and renowned for its tradition of farming and learning
Nanxun Ancient Town is a hidden water town with an area of approximately 34.27 square kilometers. This place was once a rare town of great wealth in modern Chinese history. It was the richest in the world due to the "Jili Lake Silk Road", yet it transformed its abundant wealth into poetry, books, propriety, righteousness and exquisite gardens.

A quick overview of key highlights
Identity tags: Jiangnan Noble Family/Hometown of Silk Merchants/Cultural Hub/The only water town that combines Chinese and Western elements
Core experiences: Evening stroll at Baijianlou, in-depth appreciation of the garden and exploration of the history of the former residence
Suggested tour: 1-2 days. It is highly recommended to stay overnight
Address: No. 51, Renrui Road, Nanxun Town, Nanxun District, Huzhou City, Zhejiang Province

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Origin: A Wisp of Lake Silk and the Wealth Legend of an Era

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The name of the Silk Source - thriving because of silk, its wealth rivals that of a country

The name "Nanxun" first appeared during the Chunyou period of the Southern Song Dynasty, meaning "There is a Xun Stream to the south". However, the gears of its fate turned dramatically during the Ming and Qing dynasties due to the "Jili Lake Silk". The raw silk produced in Jili Village near the ancient town, with its characteristics of being "fine, round, uniform, firm, white, clean, soft and tough", won the gold medal at the first London World Expo in 1851 and has since gained fame overseas. Relying on the monopolistic high-quality silk sources and the advantages of the trading port, the silk merchants in Nanxun rapidly accumulated capital that could rival that of a country, forming the largest group of silk merchants in modern China.

Merchant Legend - "Four Symbols, Eight Oxen, and Seventy-Two Golden Dogs"
The wealth of Nanxun is vividly summarized as "Four Symbols, Eight oxen and seventy-two golden dogs", which is a folk saying that uses the size of animals to symbolize the amount of assets. Among them, the "Four Symbols" refer to the four major families of Liu, Zhang, Pang and Gu, whose assets exceed ten million taels of silver. They were not only merchants but also key figures who profoundly influenced modern Chinese politics, economy and culture: Zhang Jingjiang, who funded Sun Yat-sen's revolution; Liu Chenggan, a book collector; Pang Yuanji, who saved the country through industry... Their stories have built up the profound heritage of Nanxun that surpasses ordinary water towns.

> In-depth Understanding: Explore More Legendary Chinese Merchant Cultures and Ancient Towns >> [Huizhou Ancient City and Huizhou Merchant Culture] [Pingyao Ancient City and Shanxi Merchant Draft Banks]

Must-see Wonders: A Symphony of the Texture of a water Town and the grandeur of a noble family

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Nature's creation - water as the veins and Bridges as the backbone
The framework of Nanxun is supported by that bay of clear water and numerous ancient Bridges, which is its gentle and graceful background color.

Ditang Ancient Road: A Golden Waterway Flowing for a thousand Years
This is an important tributary of the Grand Canal and also the "mother River" of Nanxun. In the past, the silk from Jili Lake was loaded onto ships here, transported via the Grand Canal and Shanghai to the world. Nowadays, riding a gondola, one can pass by with a gentle murmur. On both banks, there are mottled horse-head walls and waterside pavilions. It seems as if one can still hear the echoes of history.

The lingering charm of ancient Bridges: Frozen music and historical books
Tongjin Bridge: The highest single-arch stone bridge in the ancient town, it was once the hub of the silk market trade. Standing on the top of the bridge, one can overlook the magnificent picture of the Hundred pavilions and the grand canal.
- Hongji Bridge: Together with Tongjin Bridge, it is known as the "Sister Bridge". Boats are constantly shuttling under the bridge, making it an excellent backdrop for shooting water town life films.
- Guanghui Bridge: In front of the bridge stands Guanghui Palace (a Taoist building). The bridge has an elegant shape and, together with the ancient trees and stone lions in front of the palace, forms a scene full of Zen.
Photography tip: In the early morning or at dusk, use soft light to capture the reflections of the bridge and the water. Rainy days have a unique ink-wash painting charm.

Baijianlou Water Lane: The ultimate picture of a riverside residence in the Jiangnan region
Winding along the east bank of Ditang for over 400 meters, the Bai Jian Lou is a riverside residence built by Dong Fen, the Minister of Rites of the Ming Dynasty, for his female servants. The whitewashed walls, black tiles, arched porches, long streets in the style of arcades, and stone steps at water ports stretch in clusters, free from the hustle and bustle of commercial activities, preserving the most primitive atmosphere of life. This is the soul of Nanxun, especially at dusk when the setting sun casts its warm glow on the water surface and the pavilions, with wisps of smoke rising from the chimneys. It can be called the "cover of the water towns in the south of the Yangtze River".

Humanistic craftsmanship - A poetic dwelling refined by wealth accumulation
The gardens and mansions here are the pinnacle of the silk merchants' transformation of wealth into cultural and life aesthetics.

Xiaolian House and Jiaye Hall Library: The Ideal of passing on poetry and books to a family
Xiaolian Garden: A private garden of the Liu Yong family, it took forty years to build. Outside the garden, there is a ten-mu lotus pond. In summer, the lotus leaves stretch to the sky, boundless and emerald green. The pavilions and terraces in the garden are exquisite and elegant, ingeniously blending the "seclusion" concept of Chinese gardens with certain elements of Western architecture (such as French glass Windows), reflecting the owner's financial strength and taste.
Jiaye Hall Library: Built by Liu Chenggan, the grandson of Liu Yong, it is the largest and most comprehensive private library in modern China. Garden-style layout, solemn and elegant. The pool in front of the building has a peculiar shape, which is actually set up for fire prevention and also implies the profound meaning of "poetry and books will last a long time in a family".

Zhang Shiming's Former Residence: The "No. 1 Civilian Residence in Jiangnan" with a Blend of Chinese and Western Styles
This huge mansion can be regarded as a museum of architecture. The exterior is in the typical style of a Jiangnan hall, but inside it houses an exquisite European-style ballroom, a Rococo-style gatehouse, French imported carved glass and floor tiles. It silently tells of the owner's open mind and luxurious life when embracing Western civilization, and is the most concentrated manifestation of Nanxun's "fusion of Chinese and Western elements" feature.

Liu's Ladder: The Roman Dream in the Red Bricks
Commonly known as the "red House", Liu An, the third son of liu yong, 泩 lived there. The exterior walls are striking red exposed bricks, but inside lies a complete Romanesque courtyard and a Corinthian column-style hall. The strong visual impact instantly transports one to Europe. It represents the admiration and imitation of Western culture by Nanxun merchants during a specific historical period.

Qiu Shu Li and Zhang Jingjiang's Former Residence: A historical site where vicissitudes of time converge
- Qiu Shu Li: Liu Chenggan's villa is low-key and reserved. Currently, there is a permanent exhibition of the Liu family history, which serves as a window to understand the spiritual world of the "Four Symbols" family.
- Zhang Jingjiang's Former Residence: An old residence of the Republic of China era inscribed by Sun Yat-sen with the words "Loyal heart and chivalrous spirit". The interior displays a large number of precious historical materials, demonstrating how this "Lu Buwei of the Republic of China" supported the revolution with a huge sum of money, which can be regarded as half of the tumultuous history of the Republic of China.

Photography Secrets:
The best panoramic view of Baijianlou is on the opposite bank. You can use a telephoto lens to compress the sense of space.
The lotus pond in Xiaolian Villa is suitable for shooting reflections and ancient costume portraits.
The European-style ballroom and carved glass Windows of Zhang Shiming's old residence are ideal scenes for creating retro fashion photos.
The red Roman colonnade of Liu's Ladder has an excellent light and shadow effect and is suitable for shooting silhouettes or architectural details.

Core Experience: An Immersive Guide to the Noble Life of Jiangnan

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Five Must-do Things to Unlock a Complete Trip to Nanxun
Take a gondola ride and view the ancient town from a different perspective
Route: It is recommended to choose the waterway from Guanghui Bridge to Xiaolianzhuang Wharf, passing through the core area of the ancient town.
- Time: Early morning or evening. Avoid the team and enjoy the tranquility. The night cruise also has its own charm (the lighting has been optimized and is not dazzling).
- Experience: Listen to the boatwoman humming a tune in Wu dialect and watch the picture of life on both sides of the Taiwan Strait gradually unfold.
2. Find a place by the water corridor and have a cup of "Three Courses of Nanxun Tea"
The key point is that the three kinds of tea are the unique hospitality etiquette of Nanxun: wind 枵 tea (sweet, glutinous rice dumplings), smoked bean tea (salty, with various ingredients), and green tea.
- Location: Old teahouses along the river in Baijianlou or on Dongdajie. We recommend "Chunlan Teahouse" and other old stores that locals often visit.
3. Stay at a homestay in an ancient town for one night and have a night of "Xun dreams"
- Top-notch experience: Stay in a boutique hotel transformed from an old residence (such as "Nanxun Shuxiang Shijia", etc.) and feel the contemporary interpretation of historical Spaces.
- Cost-performance choice: A waterside guesthouse in the Baijianlou area. Open the window and you'll see a Chinese ink-wash painting. Sleep by the water.
4. Taste a table of authentic Xun cuisine and lake delicacies
Must-order dishes: Xun Hoof (tender and flavorful), Xiuhua Jin (a unique green vegetable of Nanxun, sweet and refreshing), Mushy eel shreds, Stinky tofu.
- Snack Tasting: Double-poured Noodles (fried fish + crispy pork), Dingsheng Cake, orange red cake.
5. Visit a handicraft workshop and touch intangible cultural heritage
- Cultural Interaction: Visit the Jili Lake Silk Museum to learn about the entire process of silk production.
- Fun Experience: At the former site of "Gu Jia Silk Shop" or related stores, experience intangible cultural heritage projects such as manual silk reeling and rubbing.

Suggested tour route
One-day "Quick Overview of Highlights" Tour (Suitable for Those with Tight Schedules)
Enter the park before 9 a.m. → Start from Xiaolian Village and Jiayetang Library (1.5 hours) → Walk to Zhang Shiming's former residence (1 hour) → Liu's Staircase (0.5 hours) → Have lunch at Dongdajie or Baijianlou Waterfront Restaurant Taste Xun cuisine → In the afternoon, visit Zhang Jingjiang's former residence and Jili Lake Silk Museum (1.5 hours) → Take a gondola from Guanghui Bridge Pier to Xiaolian Village Pier (experience the essence of the water town) → Stroll around Baijianlou, wait for dusk, and capture the most beautiful light and shadow → Leave after dinner or enjoy the simple night view.
IntoTravelChina Tips: This itinerary requires a reasonable time arrangement, the purchase of a combined ticket, and advance attention to the closing times of each residence (usually from 4:30 p.m. to 5:00 p.m.).

Two-day "Deep Immersion" Tour (Highly Recommended)
Day 1: Arrive in the afternoon and check in (at Linshui Homestay or boutique hotel) → Visit Zhang Shiming's old residence and Liu's Staircase to experience the collision of Chinese and Western architecture → Search for local snacks on Dongdajie → Focus on Baijianlou in the evening, take pictures of the dusk photos, and find an old teahouse to have three kinds of tea → After having a dinner of Xun cuisine, take a night tour of the ancient town to feel the tranquility.
Day 2: Get up early in the morning and enjoy the morning view of the Hundred Rooms alone, watching the local residents light stoves and wash vegetables. → Head to Xiaolian Village and Jiayetang Library to deeply appreciate the garden and book collection culture (2 hours). → Visit Zhang Jingjiang's former residence and Jili Lake Silk Museum (1.5 hours). → Take a boat ride to relive the ancient town from another perspective. → Return in the afternoon with a full heart of memories. Or go to the nearby Wuzhen/Xitang.
IntoTravelChina's advantages: We can book the most distinctive accommodation in ancient towns for you, arrange boat tickets and recommend dining options, and provide detailed historical background information, ensuring that your visit goes beyond the surface.

Professional Guide: IntoTravelChina can offer you a private customized itinerary, including exclusive cultural explanations, handicraft experience reservations, and special dining arrangements, allowing you to deeply understand Nanxun. >> [Consult for Customization Now]

Comprehensive Travel Guide: Transportation, Accommodation and Seasons

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How to Get There: A Seamless Connection Guide
Nanxun is located in the core area of Jiangsu, Zhejiang and Shanghai, with convenient transportation, but there is no direct railway station.
Starting from Shanghai/Hangzhou/Suzhou, it is recommended to take the high-speed rail + bus/coach. Travel tip: Take the high-speed rail to Huzhou Railway Station, then transfer to Bus No. 101 (about 1.5 hours) directly to Nanxun Tai 'an Road Station, and then take a taxi (starting fare) or walk to the entrance of the ancient town.
Starting from nearby cities (such as Wuzhen), it is recommended to take a bus or a taxi. The travel time is about 30 minutes by taxi from Wuzhen to Nanxun, and there are also bus interchanges. Travel tip: It is very suitable for visiting in combination with Wuzhen and Xitang.
- Self-driving, travel time: Shanghai (1.5 hours)/ Hangzhou (1.5 hours)/ Suzhou (1 hour). Travel tip: Navigate to "Nanxun Ancient Town Parking Lot" (multiple, cost about 10-20 yuan per day).
Important return reminder: If you are returning from Huzhou High-Speed Railway Station, please make sure to allow sufficient time. The last bus of Route 101 departs quite early (around 6 p.m.), so it is necessary to check in advance or book a ride-hailing car.

Best visiting time
Nanxun can be visited all year round, offering diverse experiences.
- Spring and Autumn golden seasons (March to May, September to November) : The climate is the most comfortable. In spring, the wisteria in Xiaolian Garden is in full bloom; in autumn, the sky is clear and the clouds are sparse, making it a perfect place for a stroll. There are more people during holidays.
- Summer fresh season (June to August) : The lotus flowers at Xiaolian Garden are in full bloom, presenting an extremely beautiful scene. However, the weather is hot and rainy. It is necessary to pay attention to sun protection and mosquito prevention. You can make more use of the early morning and evening for activities.
- Winter quiet season (December to February) : Few tourists, occasional snow scenes, and a strong festive atmosphere. The desolate ancient town has a unique charm of desolation, and the accommodation offers excellent value for money.

Accommodation options
- Within the scenic area (first choice, best experience) :
1. Boutique mansion hotels: Restored from ancient residences, such as "Nanxun Shuxiang Family Hotel", etc., they are located in the midst of history and offer excellent service facilities.
Disadvantages: High price and limited number of rooms.
Suitable for: Tourists who seek a unique cultural accommodation experience and have a sufficient budget.
2. Waterfront characteristic homestays: Mainly concentrated in the Baijianlou area, you can enjoy the river view as soon as you open the window, with a strong sense of life.
Suitable for: Most tourists who wish to deeply experience the life of a water town and pay attention to cost-effectiveness.
Accommodation outside the scenic area (a flexible and economical option)
Hotels around the ancient town: Within walking distance of the scenic area, they are mostly modern hotels with new facilities, a wide range of choices and high cost performance.
2. Hotels in Nanxun urban area: More affordable prices and a wider range of dining options, but you need to take a taxi to and from the scenic area every day (about a 5-10 minute drive).

IntoTravelChina Accommodation Booking Suggestions
We strongly recommend that you plan your trip and book accommodation within the scenic area at least one month in advance, especially during holidays and weekends. By booking through us, you can not only get real-time room availability, but also package accommodation, tickets and gondola tickets for planning. You often get combined discounts and ensure a seamless journey. Tell us your budget and requirements, and we will match the most suitable "Xunmengzhiju" for you. [Click to contact IntoTravelChina Travel Consultant]

Join hands with IntoTravelChina and embark on your exclusive journey of wealth and culture in Jiangnan

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The story of Nanxun is about the wisdom of wealth, the persistence of culture and the dialogue between the East and the West. IntoTravelChina is dedicated to creating in-depth, personalized and worry-free travel experiences in China. Our travel experts can help you

- Tailor-made itinerary: Based on your interests and time, we will design a perfect route that includes Nanxun and its surrounding water towns and cultural attractions.
One-stop service: Handle ticket sales, unique waterfront accommodation, transportation connections, exclusive cultural explanations and handicraft experience reservations.
Exclusive Experience: Arrange non-public time slots for residence visits, interviews with veteran artisans, and personalized customization of private Xun cuisine, etc.

Let your trip to Nanxun be more than just sightseeing, but a cultural exploration that involves a deep dialogue with history, architecture and lifestyle.
Start planning your journey right away
Welcome to contact our professional travel consultants. We will provide you with a customized itinerary plan and quotation within 24 hours. [Click to contact IntoTravelChina Travel Consultant]

What Our Clients Say?

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Daniel Dorothea
Canada
Reviewed on April 29,2025
Shopping on Nanjing Road in Shanghai was just amazing! It's truly the "First Commercial Street of China", where tradition and modernity blend perfectly. You can find awesome souvenirs and experience the trendy vibes in cool stores. The neon lights at night are just spectacular, shining bright like Times Square in New York. The food here is incredible too. I had a feast for my taste buds. Shanghai, I'll definitely be back!
Destination(s): Shanghai
Date of Experience: May 08,2024
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Elvis Eva
Canada
Reviewed on June 20,2025
As a solo traveler from Canada, I was nervous about navigating China alone—but this 11-day tour was PERFECT! From hiking the Great Wall at sunrise (Day 3) to gasping at the Terracotta Army (Day 5), every day delivered ‘pinch-me’ moments. The real showstopper? Zhangjiajie’s Avatar Mountains (Day 7)! Our guide made the stone pillars come alive with stories. Massive thanks for handling all logistics—bullet train tickets, entry passes, car! And the 4-star hotels surprised me.
Destination(s): Beijing Xian Zhangjiajie Shanghai
Date of Experience: June 02,2025
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Simon
America
Reviewed on May 29,2025
Our 2-day Zhangjiajie tour was beyond spectacular! As someone who’s visited Beijing and Shanghai for work, this trip revealed China’s wild, magical heart. Day 1 in Zhangjiajie National Forest Park felt like stepping onto Pandora—I’m a huge Avatar fan, and Yuanjiajie’s floating peaks left me breathless. The misty pillars and lush valleys like pure movie magic! Then came Fenghuang Ancient Town, we eat dinner beside the thundering waterfall. It seems Unreal! The night views of stilt houses glowing over the river were straight from a fairy tale. For fellow Avatar lovers and adventure seekers: Don’t miss this bucket-list experience! 10/10 would return. A Well-Traveled Film Buff, May 2025
Destination(s): Zhangjiajie
Date of Experience: May 08,2025
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