Zhouzhuang: The Metamorphosis from Waterlogged Fishing Village to World-Renowned Water Town

Zhouzhuang: The Metamorphosis from Waterlogged Fishing Village to World-Renowned Water Town

Overview: A Waterborne Landscape of Jiangnan, Treasured by Time
Zhouzhuang, nestled at the heart of the golden triangle connecting Shanghai, Suzhou, and Hangzhou, is hailed as “China's Premier Water Town.” It perfectly preserves the Ming and Qing dynasty's grid-patterned waterways and the ancient town's distinctive waterfront dwellings.

Core Highlights at a Glance
Identity Tags: China's Premier Water Town / Model of Jiangnan Water Towns / Hometown in Chen Yifei's Paintings
Core Experiences: Double Bridge photo spot, Shen Mansion wealth exploration, Autumn Moon over South Lake, Hand-rowed boat through alleys
Recommended Visit: 1-2 days; strongly recommended to stay overnight to experience the tranquil dawn/dusk and dazzling night views
Address: No. 43 Quanfu Road, Zhouzhuang Town, Kunshan City, Suzhou, Jiangsu Province

  • Zhouzhuang: The Metamorphosis from Waterlogged Fishing Village to World-Renowned Water Town-1
  • Zhouzhuang: The Metamorphosis from Waterlogged Fishing Village to World-Renowned Water Town-2
  • Zhouzhuang: The Metamorphosis from Waterlogged Fishing Village to World-Renowned Water Town-3
  • Zhouzhuang: The Metamorphosis from Waterlogged Fishing Village to World-Renowned Water Town-4

Origin: A Noble Deed and the Legend of a Painting

Furong Ancient Town

The Zhou Connection—The Benevolence of Zhou Digonglang
The name “Zhouzhuang” traces back to an act of kindness during the Northern Song Dynasty. A local official named Zhou Digonglang, a devout Buddhist, donated over 200 acres of his estate to Quanfu Temple as temple property. The people, grateful for his benevolence, named this land “Zhouzhuang.” Surrounded by waterways and blessed with convenient water transport, this area gradually evolved from a village into a thriving commercial hub during the Yuan and Ming dynasties. The Shen Wansan family's overseas trade propelled it to its zenith, making it “superior to other towns in both land and water transportation.”

The Path of Transformation—From Obscurity to Global Recognition
Zhouzhuang's modern saga is an epic of discovery, preservation, and cultural revaluation:
- The Era of Seclusion (Before the 1980s): Isolated by poor transportation, the ancient town's layout and way of life remained miraculously intact yet largely unknown to the outside world.
- The Eye of Discovery (1984): Shanghai painter Chen Yifei created the oil painting “Memories of My Hometown,” featuring Zhouzhuang's Twin Bridges. This painting was later acquired by American oil tycoon Hamer, who presented it to Deng Xiaoping as a gift, propelling Zhouzhuang to global fame.
- Preservation and Development (1986 onwards): Establishing the policy of “preserving the ancient town, developing new districts, boosting the economy, and opening tourism,” it became one of China's earliest ancient towns to undergo systematic preservation and tourism development.
- Captivating the World (1990s–present): Designated as one of China's first National 5A-level Tourist Attractions and included on UNESCO's Tentative List of World Heritage Sites, it has become the premier showcase of Jiangnan water town culture to the world.

> Explore Further: Discover more classic Chinese ancient towns and artistic narratives >> [Lijiang Ancient Town and Naxi Culture]

Must-See Spectacle: The Symphony of Water Lanes and Grand Mansions

Furong Ancient Town Furong Ancient Town Furong Ancient Town Furong Ancient Town Furong Ancient Town

Nature's Creation—Water as Soul, Bridges as Bones, Lanes as Veins
Zhouzhuang's framework and spirit are woven into its crisscrossing emerald waters, ancient bridges of varied forms, and deep, winding alleys.

The “Well” Pattern Waterways: The Town's Lifeblood and Lifeline
- Four main waterways—North-South City River, Back Harbor River, Oil Cart Pond River, and Central City River—converge here in a well-pattern, forming Zhouzhuang's unique grid-like waterway layout. These rivers serve not only as transportation arteries but also as the center of daily life, supporting laundry, trade, and transportation. Gliding through them in a hand-rowed boat is the only way to grasp Zhouzhuang's spatial logic and aesthetic of living.

Shuangqiao (Shide Bridge and Yong'an Bridge): Keys to the World
- These bridges symbolize not only Zhouzhuang but all of China's water towns. One bridge spans horizontally, the other vertically; one square, one round; one arched, one flat. Ingeniously constructed side by side, their arches and reflections resemble an ancient Chinese key. Chen Yifei's brush introduced it to the world, and it opened the gateway for the world to discover Zhouzhuang. Capturing the panoramic view of the Twin Bridges from the riverbank is a must-do for every visitor.

Fuan Bridge: Unique Aesthetics of Bridge and Pavilion in Harmony
- The oldest bridge in the ancient town, originally built during the Yuan Dynasty. Its uniqueness lies in the four bridge pavilions with upturned eaves at each corner, seamlessly integrating bridge and architecture to create the marvelous scene where “bridges enter through the front door, and boats pass right through the house.” From the bridge, one can overlook the depth of the water alleys and the houses lining both banks, making it an excellent viewing platform.

South Lake and Quanfu Long Bridge: The Expansive Spirit of Water Towns
- Located south of the ancient town, the expansive lake surface contrasts sharply with the narrow water alleys within the town. On moonlit autumn nights, “Autumn Moon over South Lake” is one of Zhouzhuang's most celebrated sights. The Quanfu Chang Bridge, spanning the lake like a rainbow resting on the waves, connects Quanfu Temple with the ancient town. Strolling across it, the lake's reflection and the ancient town unfold before your eyes, bringing a sense of sudden clarity and openness.

 Cultural Ingenuity: Merchant Mansions and Marketplace Charm
Here, grand courtyard residences and ordinary alleyways together narrate the complete story—from tales of immense wealth to the everyday rhythms of life.

Shen Mansion: The Ultimate Vision of Jiangnan Wealth
- Built by descendants of Shen Wansan, the wealthiest man in Jiangnan during the Ming Dynasty, this magnificent complex features seven courtyards, five gate towers, and over a hundred rooms, all constructed along the river with extraordinary grandeur. Its “Gallery of Horses” (corridor) and main hall “Songmao Hall” feature intricately carved beams and painted rafters, epitomizing opulence. Beyond showcasing ancient wealth, the Mansion connects to Shen Wansan's legendary life—spanning maritime trade, wealth rivaling nations, and ultimate tragedy—serving as a key to deciphering Zhoushang culture.

Zhang Hall: “Palanquins enter through the front gate, boats pass right through the house”
- Another Ming-era structure, it follows the typical layout of front hall and rear residence. Its ingenuity lies in the narrow river named “Chujing” that flows through the rear courtyard, complete with a private dock. This folk rhyme vividly captures its spatial uniqueness, embodying the wisdom of water town dwellings seamlessly integrated with waterways.

Miluo Pavilion: A Witness to Poetic Elegance
- This riverside pavilion gained fame in the 1920s when poets from the Nanshe Society, including Liu Yazi and Chen Qubing, gathered here to compose verse, drink wine, and champion revolutionary ideals. Today, it displays manuscripts of their poetic exchanges, adding a stirring humanistic note to the serene water town.

Zhouzhuang Museum & Ancient Theater: A Cultural Showcase
- Zhouzhuang Museum: Housed in a residence from the early Republican era, it systematically showcases the town's history, artifacts, folk customs, and agricultural heritage—a comprehensive classroom for understanding the ancient town.
- Ancient Theater: Daily performances of traditional opera genres like Kunqu and Suzhou Pingtan (at fixed times). Listening to the water-grinding melody of The Peony Pavilion within exquisite ancient architecture offers an immersive experience of Jiangnan's refined elegance.

Chengxu Taoist Temple and Quanfu Lecture Temple: Spiritual Sanctuaries of the Ancient Town
- Chengxu Taoist Temple: Hailed as the “Taoist Temple on Water,” this renowned Jiangnan Taoist site enjoys thriving incense offerings.
- Quanfu Temple: A temple built upon the water, its pavilions and halls arranged in harmonious tiers, resembling an elegant garden. The morning bells and evening drums add an ethereal Zen quality to the water town.

> Photography Tips:
The best vantage point for a panoramic view of the Twin Bridges is the riverside steps beside Shide Bridge;
From Fuan Bridge, capture the depth of the water alleys on both sides and the reflections of the bridge towers;
The carved lattice windows and interplay of light and shadow at Shen Ting's Walking Gallery offer superb architectural detail shots;
Between 6-8 AM, before crowds arrive, capture mist-shrouded water alleys and locals' daily scenes for cinematic appeal.

Core Experience: An Immersive Guide to Jiangnan Water Town Living

Furong Ancient Town Furong Ancient Town Furong Ancient Town Furong Ancient Town Furong Ancient Town

Five Must-Do Activities to Unlock the Complete Zhouzhuang Journey
1.  Take a Hand-Paddled Boat for a Fresh Perspective of Zhouzhuang
    - Route: Depart from the boat dock near Shen Ting, navigating through core waterways like Yinzibin and North-South City Rivers.
    - Time: Dawn or dusk for soft lighting and fewer crowds; night tours after lights come on offer a dreamlike experience.
    - Experience: Listen to the boatwoman hum Wu dialect folk tunes while picturesque scenery unfolds like a scroll, embodying the saying “Boats glide on water, people stroll through paintings.”
2. Capture the Classic “Key Bridge” Photo
    - Key: The twin bridges are Zhouzhuang's soul-defining landmarks. Experiment with angles: panoramic shots, reflections, close-ups of pedestrians on the bridge.
    - Extension: Locate the vantage point from Chen Yifei's painting “Memories of My Hometown” to bridge art and reality.
3. Stay overnight at a riverside inn and dream of old Jiangnan
    - Premium Experience: Stay in boutique hotels converted from Ming-Qing dynasty residences (e.g., Huajiantang, Zhenfengxuan), drifting off to the sound of flowing water.
    - Value Pick: Family-run inns along the ancient town's riverside—open the wooden window to find murmuring streams and swaying lanterns.
4. Savor a “Wansan Family Feast” and taste seasonal delicacies of the water town
    - Must-try dishes: Wansan Pork Knuckle (Zhouzhuang's signature dish—tender, rich, and aromatic), Grandma's Pickles (refreshing and appetizing), Steamed White Thread Fish, Three-Flavor Round Soup.
    - Snack Hunt: Qingtuo rice cakes, Sock Sole Pastries, Wansan Cakes, and Hawthorn Cakes—grab and go for authentic local flavor.
5.  Listen to Melodious Kunqu Opera, Learn Traditional Crafts
    - Cultural Immersion: Catch scheduled Kunqu performances at the ancient theater to experience the elegance of this “ancestor of all Chinese opera.”
    - Hands-on Experiences: Try traditional crafts like embroidery, bamboo weaving, or pottery at “Zhenfeng Cultural Street,” or paint your own watercolor landscape of the water town.

Suggested Tour Routes
One-Day “Classic Check-in” Tour (Ideal for first-time visitors or those short on time):
Enter before 9 AM (to avoid peak crowds) → Enter through the ancient archway and head straight to Shuangqiao Bridge for photos (0.5 hours) → Visit Zhang Hall to experience “boats passing through one's home” (0.5 hours) → Explore Shen Hall to learn about the legend of Shen Wansan (1 hour) → Enjoy lunch near Fuan Bridge or at Shen Hall Restaurant, savoring Wan San's Pork Knuckle → Take a hand-rowed boat for an afternoon water tour (approx. 20 minutes) → After disembarking, visit Zhouzhuang Museum (0.5 hours) → Stroll along North Market Street and Central Market Street to buy local snacks → Head to South Lake to admire the expansive lake views and Quanfu Chang Bridge → Wait for the ancient town to light up at dusk, enjoy the night scenery before departing or having dinner.
IntoTravelChina Tip: This itinerary is packed. We recommend purchasing a combined attraction ticket and checking the schedules for hand-rowed boats and ancient opera performances in advance.

Two-Day “Immersive Exploration” Tour (Highly Recommended):
Day 1: Arrive in the afternoon and check in (waterfront guesthouse) → Avoid the main street; wander quieter alleys like Xibang Street and Xianjiang Street → Visit the Mysterious Tower and Chengxu Taoist Temple → Find a riverside teahouse to sip grandma's tea while watching boats drift by → After dinner, focus on a night tour of Zhouzhuang: watch the light show “Four Seasons of Zhouzhuang” or take a night boat ride to experience the dazzling yet serene atmosphere distinct from daytime.
Day 2: Rise early (6-7 AM) to experience the ancient town without crowds, photographing water alleys shrouded in morning mist and sunrise, and observing locals' authentic daily routines like lighting fires for cooking → After breakfast, explore Quanfu Temple in depth, finding tranquility amidst the temple bells → Head to Culture Street for hands-on craft experiences (e.g., fan painting, pottery) → Afternoon: Depart leisurely with cherished Jiangnan memories and souvenirs.
IntoTravelChina Advantage: We secure hard-to-book boutique waterfront accommodations, arrange VIP seats for the Four Seasons of Zhouzhuang performance, and offer exclusive dawn tours revealing hidden corners and untold stories beyond typical tour routes.

> Expert Guides: IntoTravelChina offers bespoke itineraries featuring exclusive cultural commentary, private gondola charters, reservations for Wan San Family Banquet's signature cuisine, and coordinated tours to neighboring Tongli and Jinxi ancient towns. >> [Request a Custom Itinerary Now]

Complete Travel Guide: Transportation, Accommodation, and Seasons

Furong Ancient Town

Getting There: Seamless Travel Guide
Located at the heart of Jiangsu, Zhejiang, and Shanghai, Zhouzhuang boasts a well-developed transportation network with diverse options.
- From Shanghai: Recommended options include tourist shuttle buses or driving. Travel tip: Direct tourist shuttles to Zhouzhuang depart from Shanghai Tourism Hub. Alternatively, take Metro Line 17 to Dongfang Green Boat Station and transfer to a bus. Driving takes approximately 1 hour.
- From Suzhou: Recommended by bus/taxi. Travel time: Direct buses depart from Suzhou North Bus Station; or take Metro Line 4 to Tongli Station, then transfer to bus/taxi. Driving takes about 40 minutes.
- From Kunshan City: Recommended by bus. Travel tip: Kunshan Bus Routes 260 or 263 go directly to Zhouzhuang New Archway, offering the most economical and convenient option.
- From nearby attractions (like Tongli or Jinxi): Recommended by taxi/chartered vehicle. Travel time: All routes take under 30 minutes, ideal for combining visits.
Important return reminder: If departing in the evening, check the latest departure times for buses back to Shanghai, Suzhou, etc., in advance. Staying overnight in the ancient town eliminates this concern.

Best Time to Visit
Zhouzhuang is enjoyable year-round, but spring and autumn offer the most perfect experiences.
- Spring/Autumn Peak Season (March-May, September-November): Mild weather with misty rain and willow trees in spring, and clear skies with scattered clouds in autumn. Crowded during holidays but very comfortable on weekdays.
- Summer Vitality Season (June–August): Lotus blooms flourish amidst lush greenery. Night tours are available, but expect muggy, rainy weather—take precautions against heat and mosquitoes.
- Winter Serenity Season (December–February): Sparse crowds. A light snowfall transforms the scene into a serene ink-wash painting—black tiles dusted with white, quiet waterways evoking unique charm. The festive atmosphere of Chinese New Year is particularly vibrant around this time.

Accommodation Options
- Within the Scenic Area (Top Choice for Ultimate Experience):
    1.  Cultural Boutique Hotels: Renovated from historic buildings like “Zhouzhuang Huajiantang” and “Zhenfeng Xuan,” these offer exquisite design, excellent service, and a rich cultural ambiance.
    Drawbacks: Higher prices, extremely limited availability during holidays.
    Suitable for: Travelers seeking premium accommodation or romantic getaways.
    2.  Waterfront Boutique Homestays: Concentrated around Hougang Street and Xibang Street, offering river views from your window and waterfront sleeping experiences at a great value.
    Suitable for: Travelers wanting to deeply experience the water town's dawn and dusk while staying within budget.
- Accommodations Outside the Scenic Area (Flexible & Budget-Friendly Options)
    1.  New Town Area Hotels: About a 10-15 minute walk to the ancient town entrance. Primarily modern business hotels with new facilities, convenient parking, and affordable rates.
    2.  Surrounding Rural Homestays: Located in areas like Xiangcun·Qizhuang, offering pastoral scenery and rural life experiences. Ideal for families and extended stays.

IntoTravelChina Accommodation Booking Tips:
Waterfront lodging within the ancient town is essential to experiencing Zhouzhuang's soul. During peak season, book at least one month in advance. Booking through us not only secures your preferred room but also grants access to “stay-and-skip-the-line” package deals (select hotels) and expertly planned itineraries for optimal sightseeing. >> [Click to contact IntoTravelChina travel consultants]

Partner with IntoTravelChina to embark on your exclusive Jiangnan water town transformation journey

The story of Zhouzhuang revolves around nature's bounty, tales of wealth, artistic discoveries, and cultural preservation. IntoTravelChina specializes in crafting immersive, personalized, and hassle-free travel experiences in China. Our travel experts can:
- Tailor itineraries: Design perfect routes based on your interests and schedule, covering Zhouzhuang and surrounding water towns, or combining visits with Shanghai and Suzhou.
- One-stop services: Handle unique accommodations, attraction tickets, hand-rowed boat reservations, cultural performance tickets, and inter-city transportation connections.
- Exclusive experiences: Arrange off-hours guided tours of Shen Hall, interactions with local artisans, private boat banquet bookings, and more.

Transform your Zhouzhuang journey beyond a postcard-perfect photo into an immersive Jiangnan lifestyle experience that awakens all your senses.
> Start planning your journey now
> Contact our professional travel consultants for a customized itinerary and quote within 24 hours. >> [Click to contact IntoTravelChina travel consultants]

Recommended Tours

Top 3 tours chosen by most customers to explore in the best way. Check the detailed itinerary, or tailor your own trip now with us.

Zhangjiajie Tour
5-Day Suzhou & Hangzhou & Shanghai Tour

5 Days  |  Shanghai-Xitang-Suzhou-Hangzhou

Zhangjiajie Tour
3-Day Shanghai to Suzhou Trip

3 Days  |  Shanghai-Xitang Ancient Town-Suzhou

Zhangjiajie Tour
4-Day Shanghai and Nanjing Trip

4 Days  |  Shanghai-Nanjing

What Our Clients Say?

Based on 10,000+ traveler reviews

...
Daniel Dorothea
Canada
Reviewed on April 29,2025
Shopping on Nanjing Road in Shanghai was just amazing! It's truly the "First Commercial Street of China", where tradition and modernity blend perfectly. You can find awesome souvenirs and experience the trendy vibes in cool stores. The neon lights at night are just spectacular, shining bright like Times Square in New York. The food here is incredible too. I had a feast for my taste buds. Shanghai, I'll definitely be back!
Destination(s): Shanghai
Date of Experience: May 08,2024
...
...
Elvis Eva
Canada
Reviewed on June 20,2025
As a solo traveler from Canada, I was nervous about navigating China alone—but this 11-day tour was PERFECT! From hiking the Great Wall at sunrise (Day 3) to gasping at the Terracotta Army (Day 5), every day delivered ‘pinch-me’ moments. The real showstopper? Zhangjiajie’s Avatar Mountains (Day 7)! Our guide made the stone pillars come alive with stories. Massive thanks for handling all logistics—bullet train tickets, entry passes, car! And the 4-star hotels surprised me.
Destination(s): Beijing Xian Zhangjiajie Shanghai
Date of Experience: June 02,2025
... ... ...
...
Simon
America
Reviewed on May 29,2025
Our 2-day Zhangjiajie tour was beyond spectacular! As someone who’s visited Beijing and Shanghai for work, this trip revealed China’s wild, magical heart. Day 1 in Zhangjiajie National Forest Park felt like stepping onto Pandora—I’m a huge Avatar fan, and Yuanjiajie’s floating peaks left me breathless. The misty pillars and lush valleys like pure movie magic! Then came Fenghuang Ancient Town, we eat dinner beside the thundering waterfall. It seems Unreal! The night views of stilt houses glowing over the river were straight from a fairy tale. For fellow Avatar lovers and adventure seekers: Don’t miss this bucket-list experience! 10/10 would return. A Well-Traveled Film Buff, May 2025
Destination(s): Zhangjiajie
Date of Experience: May 08,2025
... ...

Ask a Question

Question Summary (100 characters)
Details (optional) (2,000 characters)
Name
Country
Email