Historical Overview
1850s–1900s: Emerged as "Great Road" during the concession era, becoming a hub for Western trading firms.
1930s–1940s: Flourished as "China’s Fifth Avenue," lined with Art Deco buildings and luxury boutiques.
1949–1990s: Transitioned to a state-run shopping district under Communist rule, symbolizing socialist commerce.
1999–Present: Transformed into a pedestrian zone, merging heritage preservation with modern retail (e.g., Apple Store, M&M’s World).
Key events include the 1936 opening of the No. 1 Department Store (Asia’s largest at the time) and the 2018 renovation adding interactive LED displays.
Structural Layout
The street follows an east-west axis divided into two sections:East Nanjing Road (Pedestrian Zone): The 1.2 km shopping corridor with historic storefronts, street performers, and food stalls.
West Nanjing Road (Commercial Hub): A modern extension featuring skyscrapers (e.g., Plaza 66), high-end malls, and metro stations.
Key Landmarks:No. 1 Department Store: A 1936 Art Deco masterpiece, now a luxury shopping destination.
Shanghai First Food Store: Renowned for traditional snacks (e.g., butter cookies, mooncakes).
New World City: A 24-story mall with a rooftop Ferris wheel and ice-skating rink.
Raffles City Shanghai: A mixed-use complex with a sky bridge connecting to People’s Square.
Major Attractions
1. No. 1 Department Store: Explore vintage elevators, heritage brands, and a rooftop observation deck.
2. Shanghai First Food Store: Taste local delicacies like "Samsui Women’s Glutinous Rice" and "Shengjian Mantou" (pan-fried buns).
3. The Central Mall: A futuristic complex with VR experiences and global fast-fashion chains.
4. Shanghai Old Street (North Extension): A themed alley showcasing traditional crafts (e.g., silk weaving, lantern-making).
5. Peace Hotel Jazz Bar (Adjacent to the Bund): Catch live 1930s-style jazz at this historic venue.
Suggested Itineraries
Start at People’s Square Metro (Exit 1) → Walk east along Nanjing Road → No. 1 Department Store → Shanghai First Food Store → The Central Mall → The Bund (view Huangpu River skyline).
Highlights: Iconic shops, street art, and Bund photo ops.
Start at Raffles City → No. 1 Department Store → Shanghai Old Street (North Extension) → Food stalls (try shengjian mantou) → Peace Hotel Jazz Bar → Walk to Yuyuan Garden (optional).
Highlights: Heritage shopping, local snacks, and jazz nostalgia.
Morning: Raffles City → No. 1 Department Store → Shanghai First Food Store → The Central Mall.
Afternoon: Shanghai Old Street → Custom Tailor Shops (e.g., Hong Qi) → New World City (rooftop Ferris wheel).
Evening: Dinner at a rooftop restaurant (e.g., M on the Bund) → Night stroll with neon lights.
Highlights: Deep retail therapy, cultural crafts, and panoramic views.
Ticket Purchase
Free Access: No tickets required for the street itself.
Raffles City Observation Deck: ¥120 (optional).
Peace Hotel Jazz Bar: Cover charge ¥150–200 (includes 1 drink).
Custom Tailoring: Quotes vary (allow 2–3 hours for fittings).
Transportation
By Subway:Line 1/2/8: People’s Square Station (Exit 1 for west end; Exit 14 for east end). Line 2/10: Nanjing East Road Station (direct access to The Central Mall).
By Bus: Routes 20, 37, 49, or 167 to Nanjing Road West Stop.
By Taxi: Direct to Nanjing Road West (near People’s Square) or East Nanjing Road (near the Bund).
Departure: Exit via the Bund (east) or People’s Square (west) for subway/bus connections.
Best Time & Tips
Peak Hours: Avoid 4–7 PM on weekends; visit early (9 AM opening) or late (after 8 PM for neon lights).
Crowds: Weekdays are quieter; Chinese holidays (e.g., National Day) are extremely busy.
Weather: Spring (March–May) and autumn (October–November) are ideal.
Wear comfortable shoes (10,000+ steps likely).
Carry a portable fan in summer (no AC outdoors).
Photography allowed (avoid flash in stores).
Prohibited Items: Bicycles, pets, and large luggage.
Bargaining: Possible in Shanghai Old Street but rare in malls.