Historical Overview
1845: The British established the Shanghai International Settlement, transforming the mudflats into a financial district.
1893: The Customs House (1893) became Asia’s largest port authority, its clock tower a symbol of colonial power.
1920s: The Peace Hotel (originally Cathay Hotel) opened, hosting luminaries like Charlie Chaplin.
1950s: The Bund transitioned to state-owned enterprises; its grandeur faded under socialist reforms.
1980s: Renovations began, restoring facades while preserving historical integrity.
1994: The Bund’s first pedestrianization project launched, reclaiming the riverside for public use.
2010: The Bund Sightseeing Tunnel and Oriental Pearl Riverfront Promenade expanded accessibility.
2018: A $740 million renovation restored 19 historic buildings and added green spaces.
Structural Layout
The Bund is divided into three zones:
Waibaidu Bridge (1907): Shanghai’s first steel bridge, linking the Bund to Hongkou District.
Russian Orthodox Church (1883): A Byzantine-style cathedral with gilded domes.
A 69-meter-tall clock tower with chimes modeled after London’s Big Ben.
Peace Hotel (1929): Art Deco masterpiece with the Jazz Bar, a 1930s-era nightlife venue.
Bank of China Building (1937): A Gothic Revival skyscraper with flying buttresses.
Franklin House (1916): A Renaissance Revival mansion, now the Bund Finance Center.
Three on the Bund (2004): A luxury complex housing galleries and Michelin-starred restaurants.
Major Attractions
Customs House Clock Tower: Ascend for 360° views of the Bund and Pudong.
Peace Hotel Jazz Bar: Hear live 1930s-style swing in the world’s oldest surviving hotel jazz lounge.
Bund Observation Deck: A 500-meter riverside walkway with interactive light displays at night.
Bund History Museum (Customs House basement): Exhibits on colonial trade and maritime history.
Shanghai Pudong Skyline: Photograph the Oriental Pearl Tower, Shanghai Tower, and Jin Mao Tower from the Bund.
Rockbund Art Museum: A converted 1932 warehouse hosting contemporary art exhibitions.
Suggested Itineraries
Classic Evening Stroll (2–3 Hours):
Start: Waibaidu Bridge (sunset photos) → Walk south to the Customs House → Dinner at M on the Bund (terrace seating) → Night tour via the Bund Sightseeing Tunnel.
Highlights: Golden-hour lighting, riverfront dining, and neon-lit skylines.
Heritage & Architecture Tour (4–5 Hours):
Start: Russian Orthodox Church → Peace Hotel (lobby tour + Jazz Bar cocktail) → Customs House Museum → Bank of China Building → Rockbund Art Museum → End at Three on the Bund.
Highlights: Colonial-era interiors, Art Deco design, and art curation.
Day-to-Night Transitions (Full Day):
Morning: Huangpu Park (statue of Chen Yi, first mayor of Shanghai) → Bund History Museum → Lunch at Mr & Mrs Bund (French bistro fare).
Afternoon: Walking tour of 19th-century facades → Tea at Fairmont Peace Hotel’s Jasmine Lounge.
Evening: Sunset cruise on the Huangpu River → Dinner at Ultraviolet by Paul Pairet (multi-sensory dining).
Ticket Purchase
Free Attractions: Bund promenade, Huangpu Park, and public building facades.
Paid Experiences:
Customs House Tower: ¥100 (includes guided tour + rooftop access).
Bund Sightseeing Tunnel: ¥70 (one-way), ¥90 (round-trip).
Huangpu River Cruise: ¥120–150 (day), ¥180–220 (night with light show).
Rockbund Art Museum: ¥100–200 (varies by exhibition).
Online Booking: Reserve river cruises via Ctrip or Trip.com 24 hours in advance.
Transportation
Subway: Line 2/10 to East Nanjing Road Station (Exit 3), 5-minute walk to the Bund.
Ferry: The Tung Chung Line (¥2) crosses the Huangpu River from Jinling East Road Pier to Dongchang Road Pier.
Taxi: Drop-off at East Zhongshan Road (avoid rush hour 7:30–9:30 AM, 5–7 PM).
Departure: Exit via Nanjing East Road (subway/taxis) or Jinling East Road Pier (ferries).
Best Time & Tips
Peak Hours: Avoid 8–10 PM (light show crowds); visit 5–7 PM for sunset-to-night transitions.
Crowds: Weekends and holidays are packed; weekdays offer quieter photo ops.
Weather: Spring (March–May) and autumn (October–November) for mild temperatures.
Essentials:
Wear comfortable shoes (cobblestone paths in sections).
Bring a light jacket (river breezes can be chilly).
Photography: Use a wide-angle lens for skyline shots; tripods prohibited without permits.
Prohibited: Drones, loudspeakers, and commercial filming without permits.