1. Introduction to the Canton Fair

The Canton Fair, officially known as the China Import and Export Fair, is China’s largest and most influential comprehensive international trade event. Founded in 1957, it is held biannually in Guangzhou, earning the title of "China’s No. 1 Exhibition." The fair serves as a critical platform for global buyers and sellers, showcasing China’s latest products, technologies, and market trends. With over 60 years of history, it remains a barometer for China’s foreign trade and a gateway to the global market.

2. Key Statistics from the 138th Canton Fair (2025)

The 138th Canton Fair, held from October 15 to November 4, 2025, broke records with:

• 310,000+ overseas buyers from 223 countries and regions, a 7.5% year-on-year increase.
• $25.65 billion in intended export deals, maintaining growth momentum.
• 214,000 buyers from Belt and Road Initiative (BRI) countries, accounting for 69% of total attendance.
• 4.6 million exhibits, including 23.3% new products, 23.5% green products, and 23.9% IP-protected items.

Top buyer regions included the EU (32.7% growth), Middle East (13.9%), U.S. (14%), and Brazil (33.2%). Global retail giants like Target (U.S.), Carrefour (France), and NITORI (Japan) led 406 corporate buying delegations.

3. Fair Structure and Highlights

The Canton Fair is divided into three phases, each focusing on distinct industries:

• Phase 1 (Oct 15–19): Electronics, machinery, vehicles, and energy.
• Phase 2 (Oct 23–27): Consumer goods, gifts, and home decor.
• Phase 3 (Oct 31–Nov 4): Textiles, apparel, medical supplies, and food.

2025 Trends:

• Tech Innovation: AI-powered robots, brain-computer interfaces, and 3D-printed medical devices stole the spotlight.
• Sustainability: Bio-based materials, zero-plastic home goods, and green manufacturing solutions dominated displays.
• Global Collaboration: BRI countries contributed over 60% of export deals, reflecting deepening international trade ties.

4. Transportation Guide for Visitors

Metro (Recommended)

• Line 8: New Gangdong Station (6:14 AM–11:03 PM) and Pazhou Station (6:12 AM–11:02 PM) provide direct access to Exhibition Halls A/D and B/C.
• Line 11: Pazhou Station (6:02 AM–12:08 AM) connects to downtown Guangzhou.
• Transfer Tip: Use the ground-level weatherproof corridor between Line 8 (Exit A) and Line 11 (Exit F) at Pazhou Station.

Airport Shuttle

• Route: Guangzhou Baiyun International Airport ↔ Canton Fair Complex.
• Hours: 9:00 AM–4:00 PM (Airport → Fair), 11:00 AM–6:00 PM (Fair → Airport).
• Frequency: Every 30–45 minutes (peak hours: rolling departures).

Bus and Taxi

• Custom Bus: Route from Exhibition Center Middle Road to Liuhua Road (15:00–19:00 daily, except last day: 13:00–17:00).
• Taxi Stands: Designated areas at Exhibition Center Middle Road, West Road, and Hall C South 3 Road.
• Ride-Hailing: Use marked pickup zones at Hall C South 2 Road and Hall 5. Avoid New Port East Road during peak hours (4:00–7:00 PM).

Parking

• 15,000+ Spaces: Available at Pazhou Complex, nearby hotels, and temporary lots.
• Real-Time Info: Check “Guangzhou Parking” WeChat Mini Program for updates.

Pro Tip: Avoid driving during rush hours (8:30–11:00 AM arrival, 5:30–7:00 PM departure). Opt for metro or airport shuttles for hassle-free travel.

5. Essential Tips for Exhibitors and Buyers

• Registration: Overseas buyers can pre-register online or at remote offices (e.g., Guangzhou Baiyun Airport, Hong Kong Ferry Terminal).
• Badge Access: Retain past badges for quick re-entry.
• Exhibitor Strategies:
  • Showcase AI, green tech, and IP-protected products.
  • Leverage social media for pre-fair buzz.
  • Follow up promptly with leads post-event.
• Buyer Strategies:
  • Use the “Bluetooth + 5G + Beidou” navigation system for efficient booth visits.
  • Attend new product launches to discover cutting-edge trends.

6. Future Editions

The 139th Canton Fair will take place from April 15 to May 5, 2026, continuing its legacy as a hub for global trade innovation.

Plan Your Visit Now!
The Canton Fair remains unmatched in scale, diversity, and opportunity. Whether you’re sourcing products, exploring partnerships, or tracking industry trends, this event is your gateway to China’s dynamic market.