Historical Overview
Constructed by Qiao Zhiyong, a prominent tea and silk merchant, the courtyard served as both family residence and commercial hub. It flourished during the Qing Dynasty’s "Rule by Virtue" era, symbolizing the rise of Shanxi’s "Jin Merchants.” The family hosted officials, hosted banquets, and managed vast trade networks across Asia. After 1949, it transformed into a museum, displaying artifacts like silver ingots, ledgers, and imperial edicts. Notable events include hosting the 1907 British explorer Aurel Stein and serving as a film set for Zhang Yimou’s Raise the Red Lantern.
Structural Layout
The compound follows a traditional “double-line” layout with six interconnected courtyards:
Northern Courtyard (Residential Zone): Family temples, ancestral halls, and the “Zhongtang” reception hall.
Southern Courtyard (Commercial Hub): Accounting offices, warehouses, and servant quarters.
Key structures include the “Xuanliang Building” (ornate gatehouse), “Yingxuanlou” (silver vault), and “Zhiyuan Courtyard” (women’s quarters). Architectural highlights: stone carvings of peonies (prosperity), brick engravings of “Fu” (blessing), and wooden lattice screens.
Major Attractions
Zhiyuan Courtyard: A three-story pavilion with a 100-year-old mirror reflecting the entire compound.
Silver Vault: A subterranean chamber storing 30,000+ taels of Qing Dynasty silver.
Merchant Culture Hall: Wax figures reenacting tea trade negotiations and silk road caravans.
Ancestral Hall: A 15-meter-high hall with 500-year-old Qiao family genealogy tablets.
Moon Gate Garden: A Qing Dynasty-style garden with a lotus pond and rockery.
Raise the Red Lantern Set: The iconic courtyard featured in Zhang Yimou’s Oscar-nominated film.
Suggested Itineraries
Entrance → Zhiyuan Courtyard → Ancestral Hall → Merchant Culture Hall → Exit.
Highlights: Core family history and architectural marvels.
Entrance → Silver Vault → Zhiyuan Courtyard → Moon Gate Garden → Film Set → Exit.
Highlights: Financial history and cultural symbolism.
All zones + tea ceremony workshop → calligraphy demo in the ancestral hall.
Highlights: Hands-on cultural immersion.
Ticket Purchase
Online: Book via Ctrip or Qiao Family Courtyard official website (up to 7 days in advance).
On-Site: Tickets available daily; arrive by 8:30 AM to avoid tour groups.
Prices: ¥115 (adults), ¥60 (students/seniors). Free for children under 1.2m.
Inclusions: Guided tours (Mandarin/English) and access to all courtyards.
Transportation
By Bus: From Pingyao Ancient City, take Bus 108 to Qiao Family Courtyard Stop (30 minutes).
By Taxi: ¥40 from Pingyao Railway Station; negotiate fare upfront.
By Tour: Join a day trip from Pingyao (¥150–200/person, includes shuttle and guide).
Best Time & Tips
Peak Hours: Avoid 10 AM–1 PM; visit early (8 AM opening) or late (after 4 PM).
Crowds: Quietest in winter; summer weekends busy with domestic tourists.
Weather: Spring (March–May) and autumn (September–November) ideal.
Essentials: Wear comfortable shoes (uneven stone paths).
Prohibited: Touching carvings, smoking, and drone usage without permission.