Xi'an Museum: From Ancient Pagoda to a Timeless Palace of Urban Culture

Xi'an Museum: From Ancient Pagoda to a Timeless Palace of Urban Culture

Overview: A Touchable Chang'an
The Xi'an Museum is a garden‑style museum centered around the Small Wild Goose Pagoda—a Tang Dynasty structure that has stood for over 1,300 years. It combines cultural relics, ancient architecture, and peaceful gardens, offering a relaxed way to explore Xi'an's rich history as the capital of thirteen dynasties.

Key Highlights at a Glance
Defining Tags: Small Wild Goose Pagoda (UNESCO World Heritage) / Garden Museum with Tang Dynasty Roots / Home to “Morning Bell of the Wild Goose Pagoda”
Core Experiences: Viewing the Small Wild Goose Pagoda, seeing Tang tri‑color pottery (including the famous flying horse), exploring Jianfu Temple's gardens and ruins, trying the immersive MR digital experience
Recommended Duration: Half a day to a full day (3–4 hours recommended; afternoon light is great for photos)
Location: No. 72 Youyi West Road, Beilin District, Xi'an City, Shaanxi Province

  • Xi'an Museum: From Ancient Pagoda to a Timeless Palace of Urban Culture-1
  • Xi'an Museum: From Ancient Pagoda to a Timeless Palace of Urban Culture-2
  • Xi'an Museum: From Ancient Pagoda to a Timeless Palace of Urban Culture-3
  • Xi'an Museum: From Ancient Pagoda to a Timeless Palace of Urban Culture-4

Origin: A Thousand-Year-Old Pagoda and Contemporary Cultural Heritage

Furong Ancient Town

The Name of the Wild Goose Pagoda—The Legend of Jianfu Temple and the Small Wild Goose Pagoda
The name "Small Wild Goose Pagoda" originates from a Buddhist connection during the Tang Dynasty. During the Jinglong era of Emperor Zhongzong of Tang (707-710 AD), a multi-eaved brick pagoda was built within the royal Jianfu Temple to house Buddhist scriptures brought back from India by the eminent Tang Dynasty monk Yijing. Originally named "Jianfu Temple Pagoda." Because its shape is similar to the Big Wild Goose Pagoda but slightly smaller, it was later called the "Small Wild Goose Pagoda." Legend has it that when Xuanzang returned from his pilgrimage to India, he brought the name "Wild Goose Pagoda" back to China, thus the pagoda in Ci'en Temple was named the "Big Wild Goose Pagoda," and the pagoda in Jianfu Temple became known as the "Small Wild Goose Pagoda." During several earthquakes in the Ming Dynasty, the fourteenth and fifteenth levels of the pagoda were destroyed, but the pagoda itself miraculously recovered from its cracks, a phenomenon known as the "Divine Reunion of the Wild Goose Pagoda." This slender Tang Dynasty pagoda, together with the ancient bell of Jianfu Temple, is known as the "Morning Bell of the Wild Goose Pagoda," one of the famous "Eight Scenic Spots of Guanzhong," and was listed as a World Cultural Heritage site in 2014.

The Road to Rebirth – From an Ancient Temple to a Modern Museum
The modern story of the Xi'an Museum is a model of cultural heritage protection and revitalization:

A Millennium of Accumulation: The Small Wild Goose Pagoda, having withstood a thousand years of wind and rain, retains its original appearance from its early Tang Dynasty construction, despite the damage to its top and spire. The 13-story pagoda, standing 43.3 meters tall, was designated a National Key Cultural Relics Protection Unit by the State Council in 1961.

Masterful Construction (2004-2007): Designed by Zhang Jinqiu, an academician of the Chinese Academy of Engineering and a renowned architect, the main building of the museum was constructed based on the concept of "round heaven and square earth," and was named one of Xi'an's ten future landmark buildings.

Official Opening (May 18, 2007): The Xi'an Museum officially opened to the public, ending Xi'an's lack of a comprehensive urban history museum. On March 31, 2010, the museum officially opened to the public free of charge.

Cultural Heritage Passed Down to the Present: The museum houses nearly 130,000 cultural relics, including over 10,000 national-level treasures (grade III and above). The collection spans from prehistoric times to the Ming and Qing dynasties, systematically reflecting the politics, economy, culture, social life, and foreign exchanges of the ancient capital of Chang'an.

>In-Depth Understanding: Explore more Chinese history and culture museums >> [Shaanxi History Museum] | [Shenzhen Museum]

Must-See Wonders: A Symphony of History and Culture

Furong Ancient Town Furong Ancient Town Furong Ancient Town Furong Ancient Town Furong Ancient Town Furong Ancient Town

Humanistic Ingenuity—A Dialogue Across Time and Space Between a Museum, a Pagoda, and a Garden
The cultural landscape of the Xi'an Museum is an eternal dialogue between ancient pagodas, cultural relics, and gardens.

Treasures of the Museum—The Brilliant Memories of the Thirteen Dynasties
The Xi'an Museum's collection is far more diverse and of higher quality than that of typical municipal museums. The following are must-see treasures:

Tricolor Glazed Pottery Horse-Dancing Figurine (Tang Dynasty): The Xi'an Museum's treasure, unearthed in 1966 from a Tang Dynasty tomb in Lianhu District, Xi'an. The most unique feature of this Tang tri-color glazed pottery figurine is its depiction of a galloping horse with all four hooves off the ground, making it the only extant example of this type in China. The horse is carried by a young man from the Western Regions, with his hair styled in double buns and wearing a round-necked blue robe made from imported cobalt material. The blue glaze confirms the saying, "Tri-color glaze with blue glaze is exceptionally valuable." The entire piece boasts a rich glaze and elegant form, seemingly poised to gallop into the prosperous Tang Dynasty capital of Chang'an. This artifact is located in the central exhibition area of ​​the permanent display on the first basement floor of the museum.


Gilded Phoenix Bronze Bell (Western Han Dynasty): 78 cm high and weighing 20.13 kg, this is the largest extant Western Han Dynasty bronze bell in China. It is entirely gilded, with a vermilion bird on the lid, its head held high, tail curled, and holding a copper bead in its beak—a striking and graceful form. Most remarkably, when unearthed, the bell still contained 26 kg of Western Han Dynasty wine. Thanks to its unique interlocking design and lacquer seal, the wine remained fragrant for over two thousand years. This artifact is not only a pinnacle of ancient bronze craftsmanship but also allows us to travel through time and glimpse the refined lifestyle of the Western Han Dynasty nobility.

Yong Yu (Western Zhou Dynasty): A large bronze food vessel with a 123-character inscription on the bottom inside, recording the story of Duke Yi enfeoffing Shi Yong with land at the behest of the emperor. It is the earliest known record of a land transaction inscription.

Gilded Walking Dragon (Tang Dynasty): 18 cm long, 10.8 cm high, weighing approximately 260 grams. Gilded throughout, depicting a walking dragon, its majestic and graceful posture reflects the high degree of integration between Tang Dynasty metallurgy and Taoist culture.

Qin Dynasty High-Footed Jade Cup (Qin Dynasty): Unearthed in 1976 from the Qin Afang Palace site, made of green jade, it has turned a yellowish-brown after being stained. The cup has a straight, cylindrical body, decorated with persimmon calyx patterns and interlocking cloud patterns. Exquisitely carved and dignified, it is a masterpiece of Qin Dynasty jade ware.

Painted Female Standing Figurine (Tang Dynasty): A masterpiece among Tang Dynasty female figurines, its full face and graceful figure perfectly capturing the dignified elegance of a noblewoman of the Tang Dynasty.

Blue-Glazed Speckled Mule (Tang Dynasty): With its rich glaze and realistic form, it vividly recreates the image of a pack animal carried by merchants on the Silk Road.

Special Reminder: The most exquisite part of the Xi'an Museum is concentrated in the basic exhibition hall on the lower level, where most of the museum's treasures are located. It is recommended to allow at least 1.5 hours for a thorough visit.

The Soul of Ancient Pagodas—The Small Wild Goose Pagoda and Jianfu Temple
The Small Wild Goose Pagoda of the Tang Dynasty: A model of early square, multi-eaved brick pagodas in China. Originally 15 stories, 13 stories remain, standing 43.3 meters tall. The pagoda is beautifully shaped, with exquisite Tang Dynasty line engravings on the lintels, depicting flying apsaras, cloud patterns, floral patterns, and Western musical instruments such as the chicken drum, fully reflecting the fusion of Eastern and Western art. Visitors can climb the tower for panoramic views (tower climb ¥30) and overlook the southern part of Xi'an.

Jianfu Temple Ancient Architectural Complex: Originally a royal temple in the early Tang Dynasty, Jianfu Temple was destroyed in the wars at the end of the Tang Dynasty. The existing temple was rebuilt during the Ming and Qing Dynasties. The mountain gate, bell and drum towers, Cishi Pavilion, Mahavira Hall, Sutra Repository, and Baiyi Pavilion are arranged along the central axis in a well-organized manner.

Wild Goose Pagoda Morning Bell: One of the Eight Scenic Spots of Guanzhong, the morning bell was rung by monks, its melodious sound resounding throughout Chang'an. Now, in the bell tower of Jianfu Temple, visitors can ring a replica of the ancient bell and experience the "healing" sound that transcends a thousand years.

Garden Realm—A Millennium-Old Sanctuary in the City
Extending east and west along the central axis of the Small Wild Goose Pagoda and Jianfu Temple, a large area of ​​landscaping has been created, an artificial lake has been built, and infrastructure has been upgraded, forming a new urban garden landscape with shady trees and fragrant flowers. Ancient locust trees reach for the sky, stone benches and tables abound. When you're tired from walking, simply find a shady spot to sit and watch locals practice Tai Chi or do their morning exercises – that's the most authentic "Twelve Hours of Chang'an." Here, there are no crowded tour groups, only a Tang Dynasty pagoda that has withstood 1300 years of wind and rain. When autumn leaves fall on the bluestone slabs, Chang'an truly slows down.

Photography Tips: 
The best panoramic view is from the floor-to-ceiling windows on the second floor of the museum. Photographing the Small Wild Goose Pagoda through the windows creates a stunning contrast of ancient and modern, with excellent light and shadow. Beside the stone lions at the foot of the Small Wild Goose Pagoda, with ancient trees and the pagoda as a backdrop, exudes a Zen-like atmosphere. Photographing the pagoda through the archway of the White Robe Pavilion creates a rich sense of depth. The Small Wild Goose Pagoda is at its best after 3 pm; using a wide-angle lens allows you to capture a breathtaking panorama of the architecture against the sky.

Core Experience: An Immersive Guide to Chang'an Culture

Furong Ancient Town Furong Ancient Town Furong Ancient Town Furong Ancient Town

Five Must-Do Activities to Unlock the Complete West China Museum Journey
1.Treasure Hunt: Discover Exquisite Cultural Relics
Strategy: It is recommended to do your research in advance and focus on must-see artifacts such as the Yongyu bronze vessel, the Sancai (three-color glazed) flying horse, and the gilded phoenix bronze bell.
Route: Basement 1 "Ancient Capital Xi'an" Basic Exhibition → First Floor "Solemn and Majestic" Buddhist Sculpture Exhibition → Second Floor "Spirit of Heaven and Earth" Ancient Jade Artifacts Exhibition.
Tools: Self-guided audio tours are available for rent (¥30/unit, covering 200 key artifacts), or AR glasses can be used for guided tours.

2.Enjoy an Immersive Feast of Digital Art
Highlight: The "Treasures of the West China Museum" digital art interactive experience project utilizes cutting-edge FV3D digital field technology and mixed reality (MR) interactive methods to create the first immersive experience project in China that achieves virtual reality augmented scene interaction within a museum's real-world space.
Experience: Wearing XR equipment, you can instantly enter a surreal interactive scene of verdant mountains and rivers, holding precious cultural relics such as the Three-Colored Glazed Horse and the Gilded Dragon in your palm. You can also participate in the "Reunited Mirrors" interactive game, piecing together twelve zodiac mirrors and experiencing the joy of cultural relic restoration.
Significance: This experience brings cultural relics from "static display" to "tangible and perceptible," truly making national treasures "come alive."

3.Climb the Pagoda and Ring the Bell to Feel the Echoes of a Thousand Years
Experience: Climb the Small Wild Goose Pagoda and overlook the southern landscape of Xi'an (pagoda climb ¥30); ring the replica of the "Wild Goose Pagoda Morning Bell" at the Jianfu Temple Bell Tower.
Background: In ancient times, the Wild Goose Pagoda Morning Bell was called the "Divine Bell," its sound conveying longing and blessings for distant relatives.

4.Savor a Table of Authentic Chang'an Flavors
Specialty Snacks: There are local delicacies such as Lao Lan Jia Paomo (pita bread soaked in mutton soup) on Tiyuchang North Road, south of the museum. The Zhongmao Plaza Food Street is a 15-minute walk away.
Recommended dishes: Lamb stew with bread, roujiamo (Chinese hamburger), liangpi (cold skin noodles), and gourd chicken.
Scene experience: Sitting on a stone bench in the Small Wild Goose Pagoda Garden, enjoying a roujiamo with plum juice—a simple meal beneath the ancient pagoda—creates a sense of "time travel."

5.Attend a seasonal garden gathering
Spring and Autumn Strolls: From the vibrant green of ginkgo leaves in spring to the golden hues of autumn, the garden offers different scenery in each season.
Cultural experiences: Traditional cultural experiences (rubbing and pitch-pot activities on the first Saturday of each month); a night tour of the museum (extended opening hours until 8:00 PM on certain summer dates); academic lectures (one per month, advance reservations required on the official website).

Suggested Itinerary
Half-day "Highlights" Tour (Suitable for those with limited time, approximately 3 hours):
Enter from the West Gate → Museum Basement Level 1 "Ancient Capital Xi'an" Basic Exhibition (highlights include the Yongyu bronze vessel, the Sancai (three-color glazed) soaring horse, and the gilded phoenix bronze bell, approximately 1.5 hours) → First Floor "Solemn and Elegant" Buddhist Statues Exhibition (30 minutes) → Second Floor "Spirit of Heaven and Earth" Jade Artifacts Exhibition (30 minutes) → Jianfu Temple Ancient Architectural Complex → View the exterior of the Small Wild Goose Pagoda → Exit from the North Gate.

Half-Day Immersive Tour (Suitable for culture enthusiasts, approximately 4-5 hours):
Enter from the West Gate → Overview of the basic exhibitions on the basement level of the museum (1.5 hours) → First floor special exhibitions (Buddhist sculpture exhibition, 40 minutes) → Second floor jade/calligraphy and painting exhibition (40 minutes) → Current temporary special exhibition (30 minutes) → Rest in the garden area → Climb the Small Wild Goose Pagoda for panoramic views + detailed visit to Jianfu Temple (45 minutes) → Bell ringing experience at the Jianfu Temple Bell Tower (15 minutes) → Exit from the North Gate.

IntoTravelChina Advantages: We can provide you with a private customized itinerary, including a dedicated guide, transportation, and activity arrangements, allowing you to enjoy a worry-free and in-depth travel experience. >> [Consult for Customization Now]

Comprehensive Travel Guide: Transportation, Tickets, and Seasonal Options

Furong Ancient Town Furong Ancient Town Furong Ancient Town Furong Ancient Town

How to Get There: Seamless Connection Guide
The Xi'an Museum is located in the center of Xi'an, making it easily accessible. Taking the subway is recommended.

From downtown Xi'an, the subway is recommended, taking approximately 30 minutes. Travel tip: Take subway line 2 or 5 to "Nanxiaomen Station," exit from Exit F, and walk about 10 minutes to the North Gate.

From Xi'an North Railway Station, subway line 2 is recommended, taking approximately 40 minutes. Travel tip: No transfer required, exit from Exit F of Nanxiaomen Station.

From Xi'an Xianyang International Airport, the airport intercity train is recommended, followed by the subway, taking approximately 1.5 hours. Travel tip: Take the airport intercity train to Xi'an North Railway Station, then transfer to line 2 to Nanxiaomen Station.

From nearby attractions (Bell Tower/Muslim Quarter), the subway/bus is recommended, taking approximately 15-20 minutes. Travel tip: Several bus lines, including Tourist Line 8 (610), Line 21, and Line 29, go directly to "Xiaoyan Pagoda Station."

By car: Navigate to the Xi'an Museum West Gate parking lot (north section of Zhuque Street). Parking fee is 3 yuan/hour, and spaces are limited.

Best Time to Visit
The Xi'an Museum is suitable for visiting year-round. The indoor exhibition halls maintain a comfortable temperature throughout the year, but the best time to visit is spring and autumn.

Golden Seasons of Spring and Autumn (March-May, September-November): Pleasant weather, lush gardens, or picturesque autumn colors, perfect for outdoor strolls. The fresh green of ginkgo trees in spring and the golden hues of autumn create stunning photo opportunities.

Summer Escape Season (June-August): Air conditioning in the indoor exhibition halls provides respite from the heat. Opening hours are extended to 8:00 PM (last entry at 7:00 PM) during the summer. However, note that the air conditioning on the basement level is weak; it is recommended to bring a small fan.

Tranquil Season of Winter (December-February): Fewer visitors allow for a peaceful and serene viewing experience. The Small Wild Goose Pagoda in the snow is truly picturesque.

Ticket Reservation and Opening Hours
Ticket Policy: Free admission, but advance reservation is required.

Reservation Channels: Follow the official WeChat account of "Xi'an Museum," or search for "Xi'an Museum" on Meituan or Dianping apps to make reservations.

Ticket Release Time: Tickets for the next 7 days are updated daily at 18:00 (early reservations are recommended during peak season).

Daily Reservation Limit: 15,000 people.

Opening Hours: Peak Season (March 15 to October 31): 08:30-18:00, last entry at 17:00; Off-Season (November 1 to March 14): 09:00-17:30, last entry at 16:30. Closed every Tuesday (except public holidays).

Summer Special Arrangements: From July 5 to August 31, opening hours are extended to 20:00 (last entry at 19:00).

Admission Notice: After successful reservation, present your original ID card for entry during your reserved time slot. Children under 1.4 meters tall or under 6 years old must be accompanied by a registered adult. Seniors over 65 years old, military personnel, police officers, and disabled persons do not need to make reservations; they can exchange their tickets at the manual ticket window with valid identification.

Accommodation Options
Xi'an city offers a wide variety of accommodation options, categorized by convenience and budget as follows:

Around the Museum (Preferred):
Nanxiaomen/Xiaozhai Commercial Area: 10-15 minutes walk from the museum. A variety of hotels are available, ranging from budget chains to mid-to-high-end hotels.
Experience: Staying within walking distance of the museum allows you to enjoy the morning light in the gardens and visit during off-peak hours in the evening.
Suitable for: Most tourists prioritizing convenient access.

Bell Tower/South Gate Core Area (Transportation Hub):
Bell Tower Hotel, Xi'an Junle Castle Hotel, etc.: Approximately 10 minutes drive from the museum; Metro Line 2 provides direct access to Nanxiaomen Station.
Experience: Located in the heart of Xi'an, connecting key attractions such as the Bell Tower, Muslim Quarter, and South Gate City Wall.
Suitable for: Tourists planning a concentrated tour of Xi'an's core area.

Qujiang/Big Wild Goose Pagoda Area (Cultural Atmosphere):
Hotels near the Tang Paradise: Approximately a 20-minute drive from the museum, accessible via Metro Line 4 (transfer to Line 2).
Experience: Enjoy a leisurely stroll through the Tang Paradise and the musical fountain at the North Square of the Big Wild Goose Pagoda at night.
Suitable for: Tourists seeking a deeper experience of Tang Dynasty culture.

IntoTravelChina Accommodation Booking Recommendations:
We recommend planning your trip and booking accommodations at least one month in advance, with even more advance booking required during peak seasons (summer vacation, National Day, etc.). Booking through us not only provides real-time room availability but also allows you to bundle accommodations, tickets, and transportation, often securing combined discounts and ensuring a seamless itinerary. Tell us your budget and needs, and we will match you with the most suitable accommodation in Xi'an.>>[Click to contact IntoTravelChina Travel Consultant]

Extended Journey: A Highlights Loop Connecting Xi'an and Shaanxi

Furong Ancient Town

The Xi'an Museum is not the end of the journey, but the perfect starting point for exploring the ancient capital of Xi'an.

Classic 3-Day Xi'an Deep Dive Loop: Day 1: Xi'an Museum (Small Wild Goose Pagoda + Museum) + Bell Tower + Muslim Quarter; Day 2: Terracotta Army + Huaqing Palace; Day 3: Shaanxi History Museum + Big Wild Goose Pagoda + Tang Paradise. This is a perfect journey blending history, archaeology, and urban culture.

Guanzhong Highlights 5-Day Loop: Xi'an → Xianyang (Hanyangling Mausoleum) → Baoji (Famen Temple) → Mount Hua → Xi'an. 
Northwest Connecting Tour: Connecting Xi'an with Yan'an, Hukou Waterfall, Yinchuan, and other places, experiencing the diverse China from the ancient capital to the Loess Plateau.

Partner with IntoTravelChina and Embark on Your Own Historical Adventure

Furong Ancient Town Furong Ancient Town

The story of the Xi'an Museum concerns the inheritance of cultural heritage, cultural confidence, and a contemplation of time. IntoTravelChina focuses on creating in-depth, personalized, and worry-free travel experiences in China. Our travel experts can help you:

Tailor-made Itineraries: Designing the perfect route that includes the Xi'an Museum and surrounding attractions based on your interests and time.

One-stop Service: Handling ticket reservations, unique accommodations, transportation, local guides, and activity bookings.

Exclusive Experiences: Arranging expert guided tours, priority booking for the "Xi'an Museum Treasures" MR digital art experience, and guidance on the best photography times.

Let your Xi'an Museum trip be more than just a visit; it's an immersive dialogue with history and time.

Start planning your trip now! Contact our professional travel consultants for a customized itinerary and quote within 24 hours. 
>>[Click to contact IntoTravelChina Travel Consultant]

What Our Clients Say?

Based on 10,000+ traveler reviews

...
Daniel Dorothea
Canada
Reviewed on April 29,2025
Shopping on Nanjing Road in Shanghai was just amazing! It's truly the "First Commercial Street of China", where tradition and modernity blend perfectly. You can find awesome souvenirs and experience the trendy vibes in cool stores. The neon lights at night are just spectacular, shining bright like Times Square in New York. The food here is incredible too. I had a feast for my taste buds. Shanghai, I'll definitely be back!
Destination(s): Shanghai
Date of Experience: May 08,2024
...
...
Elvis Eva
Canada
Reviewed on June 20,2025
As a solo traveler from Canada, I was nervous about navigating China alone—but this 11-day tour was PERFECT! From hiking the Great Wall at sunrise (Day 3) to gasping at the Terracotta Army (Day 5), every day delivered ‘pinch-me’ moments. The real showstopper? Zhangjiajie’s Avatar Mountains (Day 7)! Our guide made the stone pillars come alive with stories. Massive thanks for handling all logistics—bullet train tickets, entry passes, car! And the 4-star hotels surprised me.
Destination(s): Beijing Xian Zhangjiajie Shanghai
Date of Experience: June 02,2025
... ... ...
...
Simon
America
Reviewed on May 29,2025
Our 2-day Zhangjiajie tour was beyond spectacular! As someone who’s visited Beijing and Shanghai for work, this trip revealed China’s wild, magical heart. Day 1 in Zhangjiajie National Forest Park felt like stepping onto Pandora—I’m a huge Avatar fan, and Yuanjiajie’s floating peaks left me breathless. The misty pillars and lush valleys like pure movie magic! Then came Fenghuang Ancient Town, we eat dinner beside the thundering waterfall. It seems Unreal! The night views of stilt houses glowing over the river were straight from a fairy tale. For fellow Avatar lovers and adventure seekers: Don’t miss this bucket-list experience! 10/10 would return. A Well-Traveled Film Buff, May 2025
Destination(s): Zhangjiajie
Date of Experience: May 08,2025
... ...

Ask a Question

Question Summary (100 characters)
Details (optional) (2,000 characters)
Name
Country
Phone
Email